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Explore All Things Beauty, Find What Looks Good on You

Rad keeps you up to date with beauty drops, dupes, trends and so much more. The added virtual try-on capabilities make your shopping experience better than ever!

Meet

Rad

More than 10,000 curious makeup lovers +++

DISCOVER YOUR PERFECT SHADE

RAD makes finding the right makeup for you easier than ever. We do the backend work for you to decide between 50 shades of red.

And that’s just one thing we do!

Experiential shopping for all

Virtually try-on every product in every shade.

Snap selfies & share it with friends.
Discover something new, every day.

Discover 10000+ Shades in 5000+ Products

Our app is your personal vanity. Explore an unlimited range of shades & surprise yourself as you try them all on.

Your Look-book

Save products & curated looks you love!

Thoughtful Shopping

Once you’re sure of what you want to buy, shop from our trusted partner network

Guess No-More!

Our AI will help you find your right shade via personalized recommendations.

We are trusted to Hunt Dupes

Lean on Rad to unleash the dupe of all viral makeup products.

#1

Save, Don’t Splurge

Recommendations that won’t even get spotted by pro-makeup enthusiasts.

#2

Infinite Dupes

We’re keeping a tab as much as you are! Trust us, we’ve got you covered in a single click.

#3

Try-on & Invest

Buy a product, only once you’re convinced. With our try-on- visualize, compare, buy.

GET THE LOOK IRL

Celebrity Mode

Choose a look that is striking to your eye and unleash your inner star. From bold to glam, 9-5 to conference, we’ve got it all.

Recreate Easily

Access all products that can be used to recreate the look & also their dupes!

Be Part of Our Community & STAY RAD.

Look at yourself, the way we look at you.

Bold. Confident. Truly Beaut.